Fuse* Works © Digital Artworks
Fuse* Interactive © New Media for Communication
and Entertainment
Fuse* Architecture © Creating Narrative Environments
Project cover

The space was designed as an installation touring around major Chinese shopping centres with the aim of promoting the Sportmax brand through a video telling the story of the label through the collections that have marked its history. Two concepts were developed for the event: one more immersive, and another foreseeing a 10-metre monitor on which the video is screened. The latter was developed in Shanghai for the first time in 2011.

Year: 2011
Commissioned by: Max Mara Fashion Group
Tech and Furniture Agency in China MIDAS Design
3D Animation: Alex Lomarco


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