The project was used for the creation of the groundbreaking ‘Casa Colmar’ shop in Milan, Piazza Gae Aulenti, which went on to become the model for all the new Colmar shops to have opened since 2014. The shapes and materials chosen represent the Colmar brand, and the multimedia installations help to create a space which is contemporary even in the forms of display.
Inside the shop, two multimedia installations were foreseen: a series of videowall columns moveable along the display wall, thus creating various possible layouts and opportunities for letting the multimedia contents interact with the products on show. The initial project also included a matrix of RGB LEDs lighting up the wall, creating a surface illuminated with colours and graphic elements that would interact with visitors and with the music inside the shop.
Concept: FUSE ARCHITECTURE
Production: Visual SRL